Let’s make one thing clear immediately. It’s not your product’s job to attract your clients. The product is there to provide a great experience for the user, yeah, to guide the user to the aha moment, sure, to make the…
Founders are all busy. Juggling 10 things at the time. You are in charge of your team, overseeing the marketing efforts, product development, selling the product, Karen was supposed to send some emails to your clients, but she is out…
I am not interested in your blah, blah… just point me to the template! Founders often come to me because their marketing, their sales aren’t working. Especially around this time, the end of Q1, when the early results aren’t all…
If you don’t want to read, you can skip directly to the positioning process In this essay, I want to talk today about how our society works. Because today, you can be really good at something, but only struggle to…
Founders often come to me complaining about not getting enough leads or not attracting the right audience into their products. Now, the good news is that you’re probably only about 20 conversations away from knowing everything you need to know.…
Skip to the method I use to shorten the path to product-market fit Math was always simple to me. Well, simple until it merges with the alphabet. But basic math makes sense. 3 is higher than 2, 2 is higher…
👇 Start here to nail your product positioning 👇 It’s Saturday morning. You are drinking your coffee, getting ready for a busy day at the office. The fact that it’s a Saturday won’t stop you. Your wife is nagging you,…
We spend insane amounts of time doing our products. Perfecting them. Yet we often fail at the last step. We see this time and time again. We write an article, but fail to spend any time on making the headline…
How to attract more customers will be the main challenge od 2023. Lowered marketing budgets for 2023 have wreaked havoc in the marketing world in these past weeks. Marketers are desperately trying to figure out how to adapt to the…
It was early August morning. You could feel the warmth of the sun on the skin, yet the air was still pleasantly fresh for that time of year. The room was big, yet modestly furnished. A bizarre writing on the…
