When SaaS conversion rates drop, most teams start fixing onboarding. But the problem is often upstream: the wrong audience is entering the funnel. Here's how to diagnose the difference — using a live case study from Aimfox — before you spend another month optimizing the wrong layer.
Most fractional CMOs working with B2B SaaS companies deliver a strategy deck and call it done. The MRR doesn't move — and the CEO is left wondering why. Here's how to tell before you sign whether you're hiring an operator or an advisor who owns the number, not just the accountability for it.
Everyone talks about getting your ICP right. Nobody talks about ICP evolution — the quiet shift that happens as your market matures and your buyers develop new expectations. At Aimfox, the gap opened in six months. Here's how to spot it before it shows up in your numbers.
Most SaaS growth stalls don't look like stalls. The team is busy, webinars are running, partners are engaged. The MRR line just barely moves. This is what happened at Aimfox — and what's silently happening right now at dozens of companies that think they have a marketing problem.
How do you develop & launch a new service?
I am uncovering my full playbook.
The playbook was part of a newsletter. Not Subscribed yet? Join here: https://apersolja.com/the-best-positioned-newsletter-in-marketing/
Clients ghosting you when you send out your proposals?
Here is how to create an irresistible offer your clients won't know how to decline.
What is positioning Positioning is the process that helps you find your unique value and expose it to your customers. The overlooked importance of testing in positioning Testing is often overlooked when doing positioning, especially when working with agencies, which…
The challenge of writing website copy Some of my clients come to me with this problem: We know we need to update our website because it’s not working, but we don’t know how to write the copy for it. Well,…
Top 3 reasons why go-to-market strategies fail according to Harvard Business Review: Mistakes are costly, and Harvard says the second reason why 60 to 90 percent of strategies fail is because companies create an unrealistic strategy that the company can’t…
One thing that growth stops is profitability. You can’t make a profit because you are investing all your resources toward growth. Growth costs money. And generally, growth is good, but considering the investment market right now? Cash is king. Being…
