Most SaaS growth stalls don't look like stalls. The team is busy, webinars are running, partners are engaged. The MRR line just barely moves. This is what happened at Aimfox — and what's silently happening right now at dozens of companies that think they have a marketing problem.
What worked for us until $1M isn't working at $2M. Here is why you need to contiously monitor initiatives and keep adding new ones to the mix.
When fundraising, most founders spend 50% of their time talking to investors. Leaving their time and headspace severly limited. Who is growing their company in that time? Who is making the decisions?
If you can answer that and show you've got it under control, you'll look like a rockstar in front of investors.
When SaaS conversion rates drop, most teams start fixing onboarding. But the problem is often upstream: the wrong audience is entering the funnel. Here's how to diagnose the difference — using a live case study from Aimfox — before you spend another month optimizing the wrong layer.
Most fractional CMOs working with B2B SaaS companies deliver a strategy deck and call it done. The MRR doesn't move — and the CEO is left wondering why. Here's how to tell before you sign whether you're hiring an operator or an advisor who owns the number, not just the accountability for it.
Everyone talks about getting your ICP right. Nobody talks about ICP evolution — the quiet shift that happens as your market matures and your buyers develop new expectations. At Aimfox, the gap opened in six months. Here's how to spot it before it shows up in your numbers.
Most SaaS growth stalls don't look like stalls. The team is busy, webinars are running, partners are engaged. The MRR line just barely moves. This is what happened at Aimfox — and what's silently happening right now at dozens of companies that think they have a marketing problem.
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What is positioning Positioning is the process that helps you find your unique value and expose it to your customers. The overlooked importance of testing in positioning Testing is often overlooked when doing positioning, especially when working with agencies, which…
