My service GTM playbook
How do you develop & launch a new service?
I am uncovering my full playbook.
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Category General Marketing
How to create an irresistible offer so buyers will not just understand it, but happily accept it
Clients ghosting you when you send out your proposals?
Here is how to create an irresistible offer your clients won't know how to decline.
How to turn positioning testing into a growing funnel of interested clients
What is positioning Positioning is the process that helps you find your unique value and expose it to your customers. The overlooked importance of testing in positioning Testing is often overlooked when doing positioning, especially when working with agencies, which…
A website that converts: How to use value proposition to structure your website
The challenge of writing website copy Some of my clients come to me with this problem: We know we need to update our website because it’s not working, but we don’t know how to write the copy for it. Well,…
Strategies don’t have to be complicated: Simple > Clever
Top 3 reasons why go-to-market strategies fail according to Harvard Business Review: Mistakes are costly, and Harvard says the second reason why 60 to 90 percent of strategies fail is because companies create an unrealistic strategy that the company can’t…
Unlocking Profitability for Startups: How Repositioning a Startup Transformed its Customer Base
One thing that growth stops is profitability. You can’t make a profit because you are investing all your resources toward growth. Growth costs money. And generally, growth is good, but considering the investment market right now? Cash is king. Being…
Navigating Growth in Startups: The Pains and Challenges of Scaling
The startup world has taught you that you need to grow. To be successful, you must acquire as many users as possible, have as many paying clients as possible, and have the best technology in the industry. Even money comes…
Achieving Product-Market Fit: Strategies for Positioning Your Product to Nail Results
Not achieving product-market fit can significantly affect both your morale and that of your team. And because you don’t have results, you’re more confused than ever. Your team sees that and suffers from that as well. You’re becoming burned out.…
16 Beyond Product Superiority: Unraveling the Key to Product-Market Fit
Whenever I hold discovery calls with potential clients and ask them to explain their challenges, they always start by explaining the product and their idea for the future. You know, the “We’re gonna have the best product ever.” We will…
Finding Focus in the Startup Chaos: The Power of Strategy for Tech Startups
Continuing the conversation from last time, talking about the big picture and how having a clear strategy can help guide our startup in the right direction. And last time we were talking about how difficult it is to say no…