AI tools have changed who reaches your funnel, when they arrive, and what they need when they get there. Most SaaS companies haven't noticed yet — because the metrics still look fine. Here's how to read the signal before it becomes a problem.
Everyone talks about getting your ICP right. Nobody talks about ICP evolution — the quiet shift that happens as your market matures and your buyers develop new expectations. At Aimfox, the gap opened in six months. Here's how to spot it before it shows up in your numbers.
In B2B sales, where business-to-business interactions define the pace and progress, 60% of B2B enterprise deals end in no decision. Think about this. Let it sink in. 60%. This means you are not just competing with competitors but the status quo…
What is positioning Positioning is the process that helps you find your unique value and expose it to your customers. The overlooked importance of testing in positioning Testing is often overlooked when doing positioning, especially when working with agencies, which…
One key element of finding a good position for your startup is your competition. And I don’t want you to think about your competition just as companies who do the same thing as you do. Outcompete your competition – but…
Problem solution fit is the key to scaling. Problem solution fit is focusing on one problem that you can solve better than anyone else. Here is how to find it: We’ll start this process with the most important part of…
The challenge of writing website copy Some of my clients come to me with this problem: We know we need to update our website because it’s not working, but we don’t know how to write the copy for it. Well,…
The importance of a strong value proposition It’s difficult, isn’t it? Coming up with a sentence, a few words that say exactly what you want to say and give the users the right context so they are attracted to your…
Hey, it’s that time of the year again, isn’t it? When you are chasing the Q4 results, your mind already making plans for 2024. So I wanted to dedicate the next three newsletters to just that. Your strategies for 2024.…
Start a discussion or ask a question 👇 One of the biggest problems with positioning is that it’s not static. Today, everything is going well, you are acquiring, converting customers for your AI solution. Tomorrow, every other competitor integrates AI,…
