VC FUNDS | GROWING COMPANIES | TECH STARTUPS
Positioning market-facing leaders
Command the market, stand out amongst competitors & connect with the right audience.
Struggling to connect with clients & investors? Here is the deal...
A good product is simply not enough anymore.
Whether you have a product, a service, or a fund, the market today expects an amazing product + an amazing presentation of that product.
People need to "get" why they should buy from you.
YOUR PRODUCT IS not the problem
I have worked with 30 companies 1:1 and 250+ companies through workshops… I have yet to find a product you can’t sell.
You already have a good product. Your service is already good enough.
Experiencing these symptoms?
Poor positioning is like an anchor holding you back. It hurts your marketing & sales efforts, cripples your growth. It shows up as a marketing / sales problem, but if you dig deep, here are the symptoms you will find.
Poor conversions
Your company has a long sales process and low conversion rates.
Price objections
Potential clients often tell you your prices are too high.
Poor understanding
You have clients who love you, but new leads don’t understand what you do.
Not enough leads
You can't get enough people attracted to your product or service.
Low investor interest
You often get "see you in 6 months" or "we'll be in touch" from investors
Poor engagement
People don't engage with your social media posts. Your posts get small amount of likes or comments.
WHAT YOU ARE MISSING IS A MESSAGE THAT SELLS
Let me help you find that message and position you as the authority
The 3-step process to growth
I work with growing companies & VC funds, helping them find a narrative that we can share with the world, to help them attract and convert more clients, and position them as authorities in the field.
Make the message specific
When you can define exactly who your target audience is and can speak their language, that helps build trust and attracts them to your product.
Make the message clear
In this step, we articulate what makes you special and make it really clear for the audience why they should work with you instead of your competitors.
Make the message resonate
We make sure the message we created in step 2 resonates with the audience in step 1. That's how you get to the winning formula.
Spread your message and grow
Once we have a message that works with the audience you want to attract (be it clients for your company, investors, startups to join your fund) we create a content system that spreads your message to the world so you can start reaping the results.
Life after repositioning
Imagine you knew exactly what to say to a lead, what to write in an email, what to post on your social media to attract and convert users into paying clients.
This is how good positioning feels like. It’s like an invisible force pushing you forward, helping you scale.
Integration into your team
Here is how I can step into your team, depending on your company needs:
Venture Capital Funds
Turning VCs into media companies
Market-facing activities, such as raising capital or connecting with top-tier startups are one of the key challenges, separating successful funds overdelivering on their targets to those that fail. We help you create thought-leadership content that positions your fund as the rockstar of the industry, helping with fundraising & startup scouting.
Growing companies
Positioning client-facing companies
Most tech companies are good at tech. And suck at marketing. We help visionary tech founders turn tech-first companies into market-facing leaders. Connecting them with their prospects, helping them scale faster, and getting them to the next stage of investment.
Startups
Finding product-market fit
When you are trying to go from 0 to 1, finding product-market fit is by far the biggest challenge you have. We help startups figure out who their best-fit clients are and how to position for these clients, so they don't just buy the products, but absolutely love them.
Selected customers
Fractional CMO
Lead marketing strategy + execution while keeping the costs under control for a 30+ employee tech company in their effort to get to a $15M Series A investment.
Head of Growth
As a co-founder led the marketing efforts while keeping our marketing spend limited. Eventually the startup got to the seed investment.
Positioning & CMO
Helped a decentralized developer framework with early positioning & market testing.
Positioning project
Helped a B2B manufacturing automation SaaS with positioning & alignment on their quest to a $1.8M investment.
Strategy consulting
Advised a $50M ARR company on their Go-To-Market strategy for a new product.
Positioning alignment workshop
Helped a $50M SaaS find & align on their messaging for a new product launch.
Positioning project
Helped one of the biggest accounts on LinkedIn position his three companies.
Positioning project
Helped a SaaS platform for real-estate valuation with the positioning and strategic alignment.
Become a client-facing leader
Present your company or fund so the market recognizes you as the authority-
Attract & convert your target audience
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Attract & convert investors
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Be recognized as the leader in the space