Andrej Persolja – Positioning strategist

Taking your tech startup to product-market fit

Find your best-fit customers, Nail your positioning, scale 🚀

I’m a growth marketer & a positioning expert

01. overview

Positioning

Experiencing slow growth?

I help tech startups eliminate crucial positioning problems that prevent them from growing a sustainable company.

02. The challenges

Experiencing these symptoms?

Poor positioning is like an anchor holding you back. It hurts your marketing efforts, it stalls your sales, and cripples your growth. It often shows up as a marketing or a sales problem, but if you dig deep, here are the symptoms you will find.

Poor conversions

Your company has a long sales process and low conversion rates.

Price objections

Potential clients often tell you your prices are too high.

Poor understanding

You have clients who love you, but new leads don’t understand what you do.

Churn

You have high product churn – customer are leaving you.

Poor activation

Users don't engage with your product or leave in the onboarding.

Poor engagement

People don't engage with your social media posts. Your posts get small amount of likes or comments.

Positioning Authority

Check if your positioning needs a rethink!

Go to Positioning Authority Checker

free

03. the solution

The 3-step process to growth

I can’t offer you a one-stop price upfront kind of service. Just like you are unique, so is your company. So if you want a generic approach, close the site now. What I offer is to use all my skills & experience to focus on solving your problem. Here is how it works:

Audit

We start by examining the problem. You give me access to any data that’s relevant to the problem and I start looking for potential clues that will help us find the root of the issue. We define how success will look like in numbers.

Implementation

After examining the problem, I list possible causes and solutions that we need to test. I can deliver the solutions through design sprints + a positioning document.What you get is an actionable strategy that you can start implementing IMMEDIATELY.

Grow

We analyze the results and see whether the problem is fixed. If not, we repeat the process. Analyze the data, come up with additional tests. If the problem is fixed the results will show in improved KPI numbers that we defined in step two, allowing you to grow.

I help you nail your positioning!

Nailing your positioning shows almost immediately. Your cost of user acquisition goes down, your activation improves, your leads start to respond to what you are telling them. Here are some of the numbers I helped improve in the past.

04. The results

Life after repositioning

Imagine you knew exactly what to say to a lead, what to write in an email, what to post on your social media to attract and convert users into paying clients.

This is how positioning feels like. It’s like an invisible force pushing you forward, helping you scale.

+ 0 %

Nett revenue increase

- 100 %

Cost of user acquisition

+ 0 %

Improved conversions

+ 0 %

Average open rate

+ 0 %

Average validation rate

+ 0 %

Click-through rate

KOBI Case Study

Check out the process and the results

Request the Case Study

2022

05. how I help

Integration into your team

Here is how I can step into your team, depending on your company needs:

Long-term collaboration

Fractional CMO

When you don't have an experienced marketing lead, your performance will suffer. I come into the company, bringing in battle-tested strategies and leadership. I craft & oversee strategies to acquire, convert, and retain users.

In-out project

Positioning Project

When you are experiencing stagnant growth and need to revise your strategy, I can help with a one-time positioning project. During the project I create a full audit of the current efforts, together, we come up with solutions, and at the end you receive a roadmap for your team to implement, resulting in company growth.

1:1 consulting

Consulting

When you are a CEO or startup founder and need someone experienced to talk things through on a regular basis, I am there for you. Together we set up weekly meetings, making sure your company stays on the winning path and you get a sparring partner you deserve.

06. testimonials

Happy customers

Andrej and I have worked on three projects together so far: My personal brand: How to position more as a consultant and less than a teacher on LinkedIn? Andrej created a checklist for my posts, which he is welcome to share anytime with those interested in the subject. Andrej Peršolja led a positioning workshop for 11 experts attending our Scaling Service Businesses Masterclass (priced from 800€ to 2400€ for six live 2h sessions) that I am teaching with Simon Belak. In two hours, he guided 11 people through the positioning workshop. He was on point, attendees could do hands-on work, and he was also on time, which matters to us as a group. Andrej did not know the attendees before but still managed to do a home run. I advise Andrej’s services to my international colleagues who are good experts but could utilize social media even better to grow their brands. I firmly believe we will have ongoing projects because positioning is an evergreen subject and brings firm results (more leads, better leads, increased engagement, reviews, etc.) in less than a month, in my personal experience. The reasons why I strongly recommend you to work with Andrej on the positioning are: ● Andrej has real-life results from implementing positioning recommendations from his startup and personal brand and has helped companies and experts around the world position better. ● He is a data-driven, analytical person who crafted a logical workshop flow and actionable deliverables of his materials. No fluff. ● He comes from a place of empathy, is a fantastic listener, and is very pleasant to work with. ● Therefore, I recommend Andrej Peršolja to guide you through the positioning forest and take your company to the next level on the market.

Andrej provided a ton of value by challenging some assumptions that I had about my positioning on LinkedIn. He came in with an objective perspective and pushed me to make slight changes that helped clarify the clients I am targeting. I implemented his many recommendations and immediately saw increased leads as a result!

Andrej presented to me the first steps in online advertising and marketing. In our mentoring hours, as Andrej was my start-up mentor, I was always amazed as he seemed to always have found the perfect wording to make an advertising campaign stand out and I was blunt...and it's my product! Taken from this time spent with him, I realised he is thinking for you, about your product and how to make it closer to customers. I tend to over-complicate things and Andrej's skill is to make it simple - to make it easy - to make it understandable. All of us know loads of things about our product/service and we think others should know that too. Don't do that. That was a lesson learnt from Andrej - tell the core and make sure you know how to position yourself and your product on the market. For hours Andrej would patiently sit with me and was listening to me and made plans with me. And after the meetings, I always had a feeling I am doing good and in the correct direction. Months later, when I spoke to him and told him how great he was helping me through the decision process, he smiled and said: "It was you, I just helped you find the answer you already knew." That's Andrej. Great person, talented professional!

07. contact

Let’s talk about your project

Let’s talk about how the process would look like for your team and figure out how we can Nail Your Positioning!