The challenge of writing website copy Some of my clients come to me with this problem: We know we need to update our website because it’s not working, but we don’t know how to write the copy for it. Well,…
Top 3 reasons why go-to-market strategies fail according to Harvard Business Review: Mistakes are costly, and Harvard says the second reason why 60 to 90 percent of strategies fail is because companies create an unrealistic strategy that the company can’t…
One thing that growth stops is profitability. You can’t make a profit because you are investing all your resources toward growth. Growth costs money. And generally, growth is good, but considering the investment market right now? Cash is king. Being…
The startup world has taught you that you need to grow. To be successful, you must acquire as many users as possible, have as many paying clients as possible, and have the best technology in the industry. Even money comes…
Not achieving product-market fit can significantly affect both your morale and that of your team. And because you don’t have results, you’re more confused than ever. Your team sees that and suffers from that as well. You’re becoming burned out.…
Whenever I hold discovery calls with potential clients and ask them to explain their challenges, they always start by explaining the product and their idea for the future. You know, the “We’re gonna have the best product ever.” We will…
Continuing the conversation from last time, talking about the big picture and how having a clear strategy can help guide our startup in the right direction. And last time we were talking about how difficult it is to say no…
One thing that really struck me while working in the U.S. was just how busy startup founders are. Always hustling, always on the hunt for the next opportunity, the next big thing. With so many opportunities out there, it feels…
Skip to the repositioning framework. Let’s start with a truth bomb. Early growth muddles a startup’s focus, especially now that new technology and markets emerge rapidly. Juggling different customer segments can blur your positioning and make it challenging to identify…
Just take me to the positioning accelerator thingy! Look, it’s no secret that scaling up a business is often a messy, exhilarating, and chaotic journey, one that feels like a race where speed sometimes overshadows direction. But, as we know,…
