The startup world has taught you that you need to grow. To be successful, you must acquire as many users as possible, have as many paying clients as possible, and have the best technology in the industry. Even money comes…
Not achieving product-market fit can significantly affect both your morale and that of your team. And because you don’t have results, you’re more confused than ever. Your team sees that and suffers from that as well. You’re becoming burned out.…
Whenever I hold discovery calls with potential clients and ask them to explain their challenges, they always start by explaining the product and their idea for the future. You know, the “We’re gonna have the best product ever.” We will…
Continuing the conversation from last time, talking about the big picture and how having a clear strategy can help guide our startup in the right direction. And last time we were talking about how difficult it is to say no…
One thing that really struck me while working in the U.S. was just how busy startup founders are. Always hustling, always on the hunt for the next opportunity, the next big thing. With so many opportunities out there, it feels…
Skip to the repositioning framework. Let’s start with a truth bomb. Early growth muddles a startup’s focus, especially now that new technology and markets emerge rapidly. Juggling different customer segments can blur your positioning and make it challenging to identify…
Just take me to the positioning accelerator thingy! Look, it’s no secret that scaling up a business is often a messy, exhilarating, and chaotic journey, one that feels like a race where speed sometimes overshadows direction. But, as we know,…
Let’s make one thing clear immediately. It’s not your product’s job to attract your clients. The product is there to provide a great experience for the user, yeah, to guide the user to the aha moment, sure, to make the…
Founders are all busy. Juggling 10 things at the time. You are in charge of your team, overseeing the marketing efforts, product development, selling the product, Karen was supposed to send some emails to your clients, but she is out…
I am not interested in your blah, blah… just point me to the template! Founders often come to me because their marketing, their sales aren’t working. Especially around this time, the end of Q1, when the early results aren’t all…
