Most SaaS growth stalls don't look like stalls. The team is busy, webinars are running, partners are engaged. The MRR line just barely moves. This is what happened at Aimfox — and what's silently happening right now at dozens of companies that think they have a marketing problem.
What worked for us until $1M isn't working at $2M. Here is why you need to contiously monitor initiatives and keep adding new ones to the mix.
When fundraising, most founders spend 50% of their time talking to investors. Leaving their time and headspace severly limited. Who is growing their company in that time? Who is making the decisions?
If you can answer that and show you've got it under control, you'll look like a rockstar in front of investors.
