My service GTM playbook
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How to create an irresistible offer so buyers will not just understand it, but happily accept it
Clients ghosting you when you send out your proposals?
Here is how to create an irresistible offer your clients won't know how to decline.
3 reasons why buyers don’t respond to your irresistible B2B offer (with solutions)
In B2B sales, where business-to-business interactions define the pace and progress, 60% of B2B enterprise deals end in no decision. Think about this. Let it sink in. 60%. This means you are not just competing with competitors but the status quo…
How to turn positioning testing into a growing funnel of interested clients
What is positioning Positioning is the process that helps you find your unique value and expose it to your customers. The overlooked importance of testing in positioning Testing is often overlooked when doing positioning, especially when working with agencies, which…
Outcompete your competitors to product-market fit
One key element of finding a good position for your startup is your competition. And I don’t want you to think about your competition just as companies who do the same thing as you do. Outcompete your competition – but…
Finding problem solution fit for your Ideal Customer Profile in B2b
Problem solution fit is the key to scaling. Problem solution fit is focusing on one problem that you can solve better than anyone else. Here is how to find it: We’ll start this process with the most important part of…
A website that converts: How to use value proposition to structure your website
The challenge of writing website copy Some of my clients come to me with this problem: We know we need to update our website because it’s not working, but we don’t know how to write the copy for it. Well,…
HOW TO CRAFT A KILLER VALUE PROPOSITION (With examples)
The importance of a strong value proposition It’s difficult, isn’t it? Coming up with a sentence, a few words that say exactly what you want to say and give the users the right context so they are attracted to your…
Marc Andreessen on product-market fit for startups
Who should read “Marc Andreessen on product-market fit for startups”: If you are a startup founder, interested in understanding product-market fit and its key components, read on. In the article, we will discuss what they are and where should you…
[2024] key to achieving product market fit in SaaS startups
Who should read “Key to achieving product market fit in SaaS startups”? If you can’t get to product market fit with your SaaS startup: This blog is for you. 👇 TL;DR Product market fit in a SaaS business is difficult…