I am not interested in your blah, blah… just point me to the template! Founders often come to me because their marketing, their sales aren’t working. Especially around this time, the end of Q1, when the early results aren’t all…
If you don’t want to read, you can skip directly to the positioning process In this essay, I want to talk today about how our society works. Because today, you can be really good at something, but only struggle to…
Founders often come to me complaining about not getting enough leads or not attracting the right audience into their products. Now, the good news is that you’re probably only about 20 conversations away from knowing everything you need to know.…
Skip directly to the steps you need to do to come up with a winning strategyWhen you have a clear strategy, a clear positioning strategy, this acts sort of like a roadmap for your product. The strategy shows you where…
Skip to the method I use to shorten the path to product-market fit Math was always simple to me. Well, simple until it merges with the alphabet. But basic math makes sense. 3 is higher than 2, 2 is higher…
👇 Start here to nail your product positioning 👇 It’s Saturday morning. You are drinking your coffee, getting ready for a busy day at the office. The fact that it’s a Saturday won’t stop you. Your wife is nagging you,…
We spend insane amounts of time doing our products. Perfecting them. Yet we often fail at the last step. We see this time and time again. We write an article, but fail to spend any time on making the headline…
How to attract more customers will be the main challenge od 2023. Lowered marketing budgets for 2023 have wreaked havoc in the marketing world in these past weeks. Marketers are desperately trying to figure out how to adapt to the…
Unique value proposition is the first impression your customers get about your product. A well crafted one will attract your target audience, make them yearn for more, making your product irresistible, while a poorly selected one will bore even the…
Watch the article instead of reading: Have you ever felt like something isn’t clicking? Like,… Your product SHOULD work, but… just doesn’t? The customer’s problem is real; you know that, people said they need your product. Yet, for some reason,…
