Problem solution fit is the key to scaling. Problem solution fit is focusing on one problem that you can solve better than anyone else. Here is how to find it: We’ll start this process with the most important part of…
The challenge of writing website copy Some of my clients come to me with this problem: We know we need to update our website because it’s not working, but we don’t know how to write the copy for it. Well,…
The importance of a strong value proposition It’s difficult, isn’t it? Coming up with a sentence, a few words that say exactly what you want to say and give the users the right context so they are attracted to your…
Who should read “Marc Andreessen on product-market fit for startups”: If you are a startup founder, interested in understanding product-market fit and its key components, read on. In the article, we will discuss what they are and where should you…
Who should read “Key to achieving product market fit in SaaS startups”? If you can’t get to product market fit with your SaaS startup: This blog is for you. 👇 TL;DR Product market fit in a SaaS business is difficult…
Top 3 reasons why go-to-market strategies fail according to Harvard: In the last two newsletters, we were talking about why go-to-market strategies fail. And according to Harvard business review, there are three problems that you run into. One is not…
Top 3 reasons why go-to-market strategies fail according to Harvard Business Review: Mistakes are costly, and Harvard says the second reason why 60 to 90 percent of strategies fail is because companies create an unrealistic strategy that the company can’t…
Hey, it’s that time of the year again, isn’t it? When you are chasing the Q4 results, your mind already making plans for 2024. So I wanted to dedicate the next three newsletters to just that. Your strategies for 2024.…
Start a discussion or ask a question 👇 One of the biggest problems with positioning is that it’s not static. Today, everything is going well, you are acquiring, converting customers for your AI solution. Tomorrow, every other competitor integrates AI,…
Why Only 1 in 700 Tech Startups Truly Succeeds and How to Be That One Out of every 700 companies, only one truly makes it. Let that sink in. One in 700. A staggering 90% of companies fail even to…
