One thing that really struck me while working in the U.S. was just how busy startup founders are. Always hustling, always on the hunt for the next opportunity, the next big thing. With so many opportunities out there, it feels…
Skip to the repositioning framework. Let’s start with a truth bomb. Early growth muddles a startup’s focus, especially now that new technology and markets emerge rapidly. Juggling different customer segments can blur your positioning and make it challenging to identify…
Just take me to the positioning accelerator thingy! Look, it’s no secret that scaling up a business is often a messy, exhilarating, and chaotic journey, one that feels like a race where speed sometimes overshadows direction. But, as we know,…
Let’s make one thing clear immediately. It’s not your product’s job to attract your clients. The product is there to provide a great experience for the user, yeah, to guide the user to the aha moment, sure, to make the…
Founders are all busy. Juggling 10 things at the time. You are in charge of your team, overseeing the marketing efforts, product development, selling the product, Karen was supposed to send some emails to your clients, but she is out…
I am not interested in your blah, blah… just point me to the template! Founders often come to me because their marketing, their sales aren’t working. Especially around this time, the end of Q1, when the early results aren’t all…
If you don’t want to read, you can skip directly to the positioning process In this essay, I want to talk today about how our society works. Because today, you can be really good at something, but only struggle to…
Founders often come to me complaining about not getting enough leads or not attracting the right audience into their products. Now, the good news is that you’re probably only about 20 conversations away from knowing everything you need to know.…
Skip directly to the steps you need to do to come up with a winning strategyWhen you have a clear strategy, a clear positioning strategy, this acts sort of like a roadmap for your product. The strategy shows you where…
Skip to the method I use to shorten the path to product-market fit Math was always simple to me. Well, simple until it merges with the alphabet. But basic math makes sense. 3 is higher than 2, 2 is higher…
