If you don’t want to read, you can skip directly to the positioning process In this essay, I want to talk today about how our society works. Because today, you can be really good at something, but only struggle to…
Skip directly to the steps you need to do to come up with a winning strategyWhen you have a clear strategy, a clear positioning strategy, this acts sort of like a roadmap for your product. The strategy shows you where…
How to attract more customers will be the main challenge od 2023. Lowered marketing budgets for 2023 have wreaked havoc in the marketing world in these past weeks. Marketers are desperately trying to figure out how to adapt to the…
Unique value proposition is the first impression your customers get about your product. A well crafted one will attract your target audience, make them yearn for more, making your product irresistible, while a poorly selected one will bore even the…
Watch the article instead of reading: Have you ever felt like something isn’t clicking? Like,… Your product SHOULD work, but… just doesn’t? The customer’s problem is real; you know that, people said they need your product. Yet, for some reason,…
From a very young age, the educational system teaches us to conform to preposterous rules. Do this, don’t try that. Sit straight, get a haircut, don’t pick your nose. Some of these rules are there to help you thrive. But…
This one is a bit of a long one, but there are some important lessons and use cases in the article, so bear with me. How people remember things When I started working as a growth marketer at KOBI –…
The end of 2021 was a weird one for me. Normally, things after December 15th start to slow down a bit. People get into holiday spirits, companies do their yearly reviews, communities organize end-of-year dinners. But this year everyone around…
Price objections Every seller’s worst nightmare. You get the lead, talk to it, bring it hot cocoa, you warm it up. Everything is going along nicely, the two of you are having a great time, the lead is moving through…
