Poor positioning might be what stands between you and success 🏆
Product-market fit requires focus and clear messaging
The positioning self-assessment tool was created to help you figure out where you should be placing your positioning focus.
The goal is to empower companies who want to improve their product-market fit to lower the cost of user acquisition and improve their conversion rates.
Start answering the questions, by clicking on the “START” button below.
Answer honestly, your brand’s future depends on in.
FIGURE OUT
- How you score overall
- How you score in each positioning category
- How you compare against competitors
Positioning Authority is measured across 6 categories:
Customers
Measures how well you know your customers and their needs & wants.
Alternatives
Measures how well you have your competitive landscape figured out.
Differentiation
Measures how different you are from all of the available alternatives out there.
Value Proposition
Measures how fast and how well you can communicate your value to the customer.
Market
]Measures what type and how competitive your market is.
Trends
Measures how relevant you are staying using trends in the market.
The results tell you in which categories you excel and which require more attention and what to do about it.